Genghis Khan’s Guide To Bookmarks Excellence

As you know schools make use of the letter rating system to place the pupils in order of just how well they execute on papers, tests, quizzes, etc. In a similar way we will “grade” our clients. So consider your customer rating system for law firm marketing as summing up all the elements of a good client.

Basically ‘good clients have friends that would make good clients’ and ‘bad clients have friends who would make bad clients’ – basically getting rid of the bad clients stops a further flow of bad clients, and vice versa.

Kellie Walker